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Education
PhD Marketing, Consumer Behavior (2006)
Tel-Aviv University, Faculty of Management-The Leon Recanati Graduate School of Business Administration.
M.B.A . Marketing (2000)
Tel-Aviv University, Faculty of Management-The Leon Recanati Graduate School of Business Administration, with Distinction.
B.A Psychology and Marketing (1997)
Tel-Aviv University, Faculties of Social Science and Management-The Leon Recanati Graduate School of Business Administration, with Distinction.
Selected Publications
Steinhart, Y. and Wyer, R. J. (2009) Motivational roots of need for cognition: The role of prevention and promotion focus, European Journal of Social Psychology, 39, 608-621.
Steinhart, Y. and Ein-Gar, D. (2011), The "Sprinter Effect": When motivation and self-control become too much. *Equal contribution, Journal of Consumer Psychology, 21(3), 240-255.
Kamins, M., Noy, A. Steinhart, Y. and Mazursky D. (2011), The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment.Journal of Interactive Marketing, 25 (4), 241-250.
Steinhart, Y. , (2012). All that glitters is not gold: The downside of creativity in advertising. Marketing Letters.23, 195-208.
Steinhart, Y. Forthcoming. When implicit promises override explicit promises: The effectiveness of guarantees and diagnostic kits in improving product evaluations. European Journal of Marketing.
Additional Academic Activities
Ad hoc reviewer for Journal of Marketing, Journal of Marketing Research, Journal of Business Psychology, and European Journal of Marketing.
Reviewer for conference papers: Association of Consumer Research, Social Consumer Psychology and European Association of Consumer Research.
Attached Documents
Publications
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